Hey there & welcome back to the blog where I talk about how to create diversified income within your floral business through pop-up shops, virtual and in-person classes, and other floral events. My motto is “profit over pretty”, and I make no qualms about wanting pro’s to be profitable in their floral journey. I’m not just talking this talk, I am out there with you creating events, running my own floral business; Grace Floral and Co, and inspiring you to keep creating!
This is the time of year where my inbox, dm’s, and facebook group page begin to flutter with questions from florists about one of my favorite topics, pop-up shops. The biggest question I get whether it’s from a studio, home based, beginner, or even farmer florist is ……
Should I Create A Floral Pop-Up Shop For My Business?
My answer without a doubt is YES, and here are my top 5 reasons why you should create a floral pop-up shop for your business…….
Unique Marketing
I want you to look at your floral pop-shop as not only a potentially profitable event (stick with me and it will be!), but a way to market your business to a group of consumers who perhaps don’t know about your business. Take this opportunity to think about what you want to showcase and what your ultimate end game goal is, if you haven’t downloaded my free goals workbook, grab it here.
Customer Growth
Growing your customer base is a big part of establishing success within your business. Your floral pop-up shop is the perfect launch pad in helping to creating a loyal customer base.
Relationship Building
Have you ever heard the expression “it’s all about who you know”? I like to think that this is a helpful reminder that you cannot build a people centered business in a silo. Successful floral pop-up shops require collaboration and a good collab is only the start of possibilities.
Future Business
I have used my floral pop-up shops to really get in touch with the needs of my community. Now that you have a successful event under your belt you can now think beyond pop-up’s on a floral holiday and move to thinking about other places or spaces that would benefit from this unique event.
Profit
I saved the most obvious for last, PROFIT BABY! Centering your first or even future pop-up shops around floral holidays gives you the best strategy for success. Now of course there are some things to consider like who the buying audience is, what day the floral holiday falls on, and cost of goods but given enough time a well thought out plan can be created to ensure a successful event.
I could keep this list going! I hope I’ve given you enough “why’s” to feel confident in moving forward with your plans. Along with hosting my own successful floral pop-up shops I’ve also helped others launch their business through successful floral pop-up shops. If you’re interested in talking strategy with me and coming up with a plan to make your floral pop-up shop a success….
